You searched for: "*"

The results has been filter on Authors containing Lester R. Frankel.
ANA has found 2 results for you, in 126 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The design of leisure time activity studies

This paper examines some of the questioning procedures commonly used in leisure time activities. The likely pitfalls and biases are discussed and suggestions are made on how to avoid and minimize the possibility of their occurrence. Various sampling...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Lester R. Frankel
June 15, 1972
×

Citation

Frankel, L. R. (1972a, June 15). The design of leisure time activity studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-design-of-leisure-time-activity-studies


Research papers

Markov chain processes and applications to marketing research

The applications of mathematics in the development of sampling methods are generally well known and appreciated. However, mathematics is now engaged in other problem-solving roles which will be just as important to marketers in the future as sampling...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Solomon Dutka, Lester R. Frankel
June 15, 1962
×

Citation

Dutka and Frankel (1962a, June 15). Markov chain processes and applications to marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/markov-chain-processes-and-applications-to-marketing-research